Industry Calendar
ASIS Security Conference 
April 27-28, 2016 
Javits Center 
New York, NY

May 22-24, 2016 
Horseshoe Indiana 
Elizabeth, IN

Police Security Expo 
June 28-29, 2016 
Atlantic City Convention Center
Atlantic City, NJ

ASI Chicago 
July 12-14, 2016 
McCormick Place 
Chicago, IL

July 29 – Aug 2, 2016 
Peppermill Resort 
Reno, NV

September 25- 28, 2016 
Palm Beach County Convention Ctr. 
West Palm Beach, FL

October 15 -18, 2016 
San Diego, CA

March 15, 2016

Product Spotlight: Me-Ality Hand-held Body Scanner 
New products – they’re the lifeblood of the industry.  This summer, NAUMD member Me-Ality will bring to market a new body scanner designed to address the complicated issue of fit and size in the uniform marketplace. We recently interviewed Me-Ality’s Bruce Chiasson, who gave us a primer on the product and his company; his remarks appear below.
Learn more about the scanner and its potential impact on your business at the convention’s education session on Monday, May 23rd.  And don’t forget to stop by the Me-Ality booth for a first-hand look and demonstration.  Read the Interview

2016 NAUMD Convention….Plans are being made!
It’s not too late to register for the 2016 NAUMD Convention.  You can find the forms on the website.  Here are some of the plans for the event.  You can find out more at:  

Churchill Downs on Sunday Afternoon 
10 races from Noon until 5:30 at the most historic track in America
We’ll have a reserved terrace near the finish line
A buffet lunch is served until 2:30pm
Come and go as you please.  A shuttle service will take you to and from the Horseshoe.
Your ticket and lunch are provided by NAUMD.  If your horse loses, that’s on you.
RSVP to reserve your ticket and have it waiting for you when you check in at the Horseshoe.  

Full Article

Image of the Year and Best Dressed Public Safety Competitions
Do not underestimate the power of awards competitions. While it can be difficult to measure the value on the bottom line, awards validate what a company does and establish credibility in the marketplace.  
Programs like the Image of the Year and Best Dressed Public Safety increase brand awareness and are another tool to aid in the close of business.  And the free publicity an award-winning business receives can result in more business and new connections.
There’s still time to enter this year’s competitions:  the deadline for both is March 31.
For Image of the Year, click here; Best Dressed Public Safety applicants can submit here.

Member News
  • Congratulations to Penn Emblem, whose Mira Loma Safety Committee proudly accepted the Safety Achievement Award from Captive Resources, LLC. An independent consulting company empowering businesses to control insurance costs, Captive Resources helps businesses improve safety and loss prevention practices.  The award recognizes Penn Emblem’s efforts to make safety a top priority for employees and customers alike.  
  • Passing:  Mary O’Rourke - It is with a heavy heart that we report the death of Mary O’Rourke, president and founding director of O’Rourke Group Partners.  Mary died on February 22 after a three-year battle with cancer.  She was a NAUMD board member, and was the first chair of the association’s Innovation Committee.  Mary is survived by her husband, Stephen Miller, daughter and son-in-law Maureen (nee Scannapieco) and August Leming, and grandson Jude Leming.  

Marketing: How Companies Fail, and Why the Customer Always Wins in the End

There are two ways for a business to be successful in the short term.

Option 1 is to do anything you can to generate revenue. Sometimes it’s something small like sending that one extra promotional email — it will get unsubscribes, sure, but at least it will push your numbers up this quarter. Or it might be something huge like holding a monopoly position in the marketplace. It could even be slowly making the product just a little bit worse to boost margins. Full Article

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