There’s lots of talk today about the shortage of skilled tradespeople, which could mean less workers for footwear brands to outfit. But, Jeff Burns, recently named president of Weinbrenner Shoe Co., is up to the challenge with a lengthy resume in the occupational and work shoe sectors.

Burns, who started his career at Weinbrenner in 2011, has held management positions with Rocky Brands, HH Brown and Novation North America Inc. Now, he’s taking the more than century-old Weinbrenner into the future with initiatives that include updating production capabilities at its domestic plants by collaborating with the University of Wisconsin. These should help increase the supply of goods made domestically, a growth opportunity for the company

Here, Burns shares his tactics for meeting the upcoming challenges for the brand and tapping into future opportunities. Read More