Fashion has always been infused in the Equinox brand and in line with that ethos celebrity stylist and creative consultant Kate Young has designed the uniforms for the new Equinox Hotel.

She is in good company, with photographer Nick Knight shooting the short film featuring Naomi Campbell to promote the new luxury property. Started as a fitness chain in New York 25 years ago, Equinox now has 100 clubs in the U.S., U.K. and Canada. Building on its health-is-wealth mind-set, the company’s new Hudson Yards property starts welcoming guests on Monday. The 212-room property’s design required enlisting David Rockwell/Rockwell Group, Ken Smith Workshop and David Childs/SOM, as well as Joyce Wang for the Equinox Fitness Club and Spa.

In an interview Friday, Young said she approached the uniform project much like she would working with one of her celebrity clients. The stylist was interested in the DNA of the brand, determining what they want to accomplish, identifying the ideal customer and “feeling out within the context of New York City, Hudson Yards and Equinox the brand what the look should be.” Read More