The holy grail for apparel brands facing rising uncertainty and cost in their global supply chains is to make their merchandise closer to the point of the sale.


Entertainment companies from Walt Disney Co to Dr. Seuss are increasingly turning to Amazon.com Inc’s t-shirt printing service to help it get there. The trend is up-ending the traditional licensing model where brands worked with apparel wholesalers to produce garments and get them into stores.


The ‘Merch by Amazon’ on-demand printing service, in its third full year of operation, works by printing t-shirts once an order comes in, meaning content creators like video game makers and pay TV channels do not have to commit to a large merchandise inventory upfront.
This allows companies to offer t-shirts featuring niche characters that would not warrant a wide distribution. Read More