“Stop wearing another man’s clothing.”

That’s the tagline for MTailor, a San Francisco-based venture-backed startup that offers custom dress shirts, suits, jeans, chinos and T-shirts for men, as well as women’s jeans. Customers using the MTailor app take a video of themselves slow-turning; MTailor uses the video file and proprietary sizing technology to create custom-sized garments. In two weeks, the apparel arrives at the customer’s door. MTailor claims its technology is 20% more accurate than getting measurements done in person by a professional tailor.

Taraynn Lloyd, vice president of marketing at Edwards Garment Co. (asi/51752), recently tested out the MTailor app to see what it was all about. “I was fascinated with how quickly they could provide a custom shirt with just a few measurements,” she says. She noted how the service limited the fabrics and design elements, such as offering a 100% cotton woven shirt with herringbone weave and then having the customer select collar and cuff style. Still, she says. “I thought it was fantastic.”  Full Article