Home delivery is not cheap for retailers. Not only do consumers want the best price on the products they buy, they expect free delivery, as well. Merchants looking for ways to protect profit margins have tried to steer customers to in-store pickup and lockers. Another opportunity that some see as a way to offset costs is the space on and inside delivery boxes where marketers looking to connect with consumers can place their advertising messages.

Barnes & Noble College, Saks Fifth Avenue and Zulily are among more than 25 retailers that are now allowing brands to pay them to place printed ads in boxes being delivered to customers, according to a Wall Street Journal report. Full Article