Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Social media has provided multiple platforms on which businesses can brand, advertise and ingratiate themselves with their audience all at once, while also seeing what competitors are doing. To help you get started on a successful social media marketing campaign, business.com created this step-by-step guide on how to create a social media marketing strategy, what to avoid, and tips to make sure your campaigns are successful.

What is social media marketing?

Social media marketing is the creation of content that promotes your business or products on a social media platform, such as Facebook, Instagram, Twitter or LinkedIn. Social media marketing has become an extremely popular way for businesses to connect with their audiences, since each platform reports millions – or even billions – of users each day. Since its advent, social media marketing has grown into its own field, complete with unique terms that are essential to understanding how it works.

Social media marketing glossary of terms 

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