This week, SpaceX and NASA are set to launch the first piloted flight to orbit from U.S. soil in nearly nine years. (Inclement weather pushed the launch from Wednesday to this weekend.) It’s also the first space trip featuring a privately owned and operated spaceship. That owner, of course, is tech wizard, and Twitter power user, and SpaceX CEO Elon Musk. The brash businessman is known for his showy antics—selling futurist flamethrowers is one of his more well-received publicity stunts, somehow—so it is a little surprising to see that the official SpaceX suits are...well, relatively tame.

Musk isn’t necessarily known for an interest in fashion. (Twitter CEO Jack Dorsey, on the other hand, is a noted Rick Owens fan.) But Musk is a savvy marketer who knows how to get the internet talking when he wants to. Which makes it ever so slightly odd that the SpaceX Suits, designed by action-movie costume designer Jose Fernandez, are rather tame—straightforward and semiformal looking. A boxy white top with minor detailing, paired with boxy white pants with minor detailing? This is the International Space Station, not Everlane! And sure, there are some smart square lines and aerodynamic motifs at play, but the overall impact of the top-to-bottom suit is underwhelming. In some ways, the design feels deliberately trend-adverse, paying no mind to contemporary style or even the larger world of design. Read More