VF Corp., The VF Foundation, and the VF family of brands have donated more than $10.3 million in funds, products and services worldwide to stem urgent medical needs and help those struggling to cope in the face of the Coronavirus pandemic.

“Through the efforts of our family of brands and the VF Foundation, we are using our size, scale and purpose-led commitments to be a force for good,” said Steve Rendle, VF chairman, president and chief executive officer. “Collectively, our aim is to help millions of people around the world, especially those who are on the frontlines and in the most vulnerable communities.”

Supporting Those In Need, Now
VF has donated more than $7 million in cash to directly support emergency responders, provide testing kits, medical supplies and help the financially vulnerable access food and social services. The donations include more than $2 million from VF Corporation and The VF Foundation to provide medical supplies, aid to healthcare workers, and food and social services in countries without strong social support systems.

Meanwhile, Altra, Dickies, Eagle Creek, Icebreaker, JanSport, Smartwool, The North Face, Timberland, and Vans will collectively donate as much as $5 million in funds to help fight the pandemic.

Through the “Foot the Bill” program, Vans will donate up to $4 million to help keep local skate shops afloat through the crisis. Vans partnered with local and community-driven skate shops, restaurants, art galleries, and music venues to design Vans Custom footwear. Net proceeds from the sale of each pair of custom shoes will go directly to small business partners in this critical time of need.

VF outdoor brands will also donate nearly $55,000 to the Outdoor Industry Association (OIA). The funds will directly support OIA’s small business members by providing the necessary tools, resources, and advocacy to help them get through the COVID-19 crisis, as well as help sustain OIA’s core work.

Through its social impact and advocacy platform – The Explore Fund – The North Face committed $1 million to support outdoor communities that make exploration possible worldwide. Working with national and local outdoor officials, The North Face will make sure those funds meet the most critical, immediate needs through recovery.

The need for products is also pressing. Working with World Central Kitchen, JanSport donated 12,000 backpacks to help feed families across the country.

“Every day, the National School Lunch Program serves more than 30-million meals to children in our schools. With schools closed, millions of kids will go hungry,” said Monica Rigali, senior director of marketing, JanSport. “Working with World Central Kitchen, we are packing our backpacks with needed food and supplies to make sure these children continue to receive nutritious meals throughout the pandemic.”

In total, VF brands have donated more than $3.2 million worth of products providing warmth and protection to frontline healthcare and essential workers. Donations include:

  • 60,000 pairs of gloves from The North Face
  • 40,000 pairs of Vans shoelaces for face masks
  • 24,000 pairs of Vans shoes
  • 12,000 Jansport backpacks
  • 7,000 Kipling waist packs
  • 15,000 pairs of Smartwool socks
  • 1,475 pairs of Timberland PRO nursing shoes and Timberland work boots
  • 130 The North Face down jackets  Read More