Most companies use email and social media to connect with customers. Combine the two, and you can maximize the customer experience. 

Consider how effective a dual-headed approach can be based on how much each one is used now, according to research from Social Media Today:

  • 92% of online adults use email, and
  • 61% of those people use email daily.

As for social media, here’s more research:

  • nearly 75% of Internet users are on social media, and
  • 81% of customers are more likely to get involved with a company that has a strong, professional social media presence.

Put them together

There’s proof email and social media alone are good for communication, engagement and sales. Together they’re like Wonder Twins activated! They can create stronger communication, engagement and sales.

Here are five effective ways to combine their power, according to Social Media Today researchers. Read More