In one way, Ross and Ilyse Gottlieb’s shop in New Britain is like any other clothing store. Shelves display caps, gloves and boots. There are racks of coats, shirts and pants.

But the reflective jackets, fabric badges and ballistic vests make clear this actually is a very specialized boutique.

Security Uniforms supplies fire departments, police departments and ambulance services across Connecticut, providing with nearly every part of the uniforms for their staffs. It’s a niche market that has worked and this month, the business celebrates its 100th year in operation.

“My grandparents started with a store selling sundries, really anything that would sell. Later it became Goldberg’s, carrying men’s and ladies’ clothing,” Ross Gottlieb said. “Around the time Westfarms opened, it changed to specialize in uniforms.” Read More