2018 might become known as the year Delta Air Lines went purple.

Thousands of employees at Atlanta-based Delta are getting fitted over the next few months for a new collection of Zac Posen-designed uniforms that features a shade the airline calls “Passport Plum.”

The dark purple is a stark contrast from the trademark colors the airline has been known for: red and blue, which are common choices for the nation’s major airlines.

Purple combines both colors, Delta notes. Yet what the company sees as a symbol of its innovation is still a shock for many employees. Some have found the hue grows on them inside the fitting room. Full Article