NAUMD 2010 Image of the Year (IOY) AWARDS Announced!
Gary Lewis & The Playboys Concert at IOY Banquet a Smash!

Download Full Press Release here: 2010IOY

Officials of the North-American Association of Uniform Manufacturers & Distributors announced the winners of The 2010 Image of the Year (IOY) awards during a Saturday, March 6, 2010 IOY Banquet which featured a concert by Gary Lewis & The Playboys!  The IOY Banquet was held in conjunction with the NAUMD “Preparing for a Better Tomorrow” Convention & Exposition – March 5-9 at the Rio All Suite Hotel & Casino in Las Vegas, NV.

Winners were selected by an independent panel of judges representing a selection of the fashion industry's most celebrated designers, journalists and fashion authorities.   For over 30 years, NAUMD IOY awards have recognized high achievement in the design, creation and manufacturer of imagewear apparel. Winners have mastered the concept of merging fashion and function in their image and market planning. At the same time, the program allows for the acknowledgement and recognition of the associations members who with their clients in creating imagewear that truly promotes and projects the image goals and objectives in building an image that enhances their corporate brand.

This year the celebration included a very special concert by 2010 hosts Gary Lewis & The Playboys! Gary Lewis’s first single, “This Diamond Ring” went straight to number one. After their second hit titled “Count Me In” went to number two, Gary and the band proved that they would be a continued success. They followed with more Top 10 songs such as “Save Your Heart For Me”, “Everybody Loves A Clown”, “She’s Just My Style”, “Sure Gonna Miss Her”, and many more.



NAUMD 2010 Image of the Year (IOY) AWARDS WINNERS ARE.... 
Winners find innovative apparel designs a key business
differentiator in competitive market  


The 2010 NAUMD IOY award winners included:
Restaurants – Fine Dining 
    Sanaa Restaurant by the Walt Disney World Corporation Restaurants

 
Fast Food 
    Panda Express by Cintas


Casinos 
    Niagra Fallsview Casino by Unisync Corporation


Healthcare 
    Florida Hospital Cardio Institute by Cintas Corporation


Hotels -Multiple Units
    Hilton Hotel Corporation by Superior Uniforms Group


Transportation 
    Hawaiian Airlines by Apparel Solutions
 

Retail Establishment 
    ampm by G&K Services Group
 


Cruise Lines 
    Royal Caribean Oasis of the Seas by Cintas


 
Hotels – Single Unit
    Pan Pacific Vancouver by Omega Frontline


Industry /Service 
    Mary Kay, Inc. by Brookhurst, Inc.


Special Recognition    
V Class by G&K Services Group


“The IOY awards recognize progressive and leading businesses in several key industries,” said Richard Lerman, president and CEO of the NAUMD. “This year’s winners are an exclusive set of companies who have maintained a competitive edge in their business by placing an importance on the image of their staff. As markets become increasingly competitive, image can make all the difference between a customer gained and a customer lost.”  



Winners in each category represent apparel programs with varying purposes or functions within their industry. While largely designed to assist customers and clients in identification of staff, uniforms can also extend a company’s brand, increase safety, enhance interior décor and build employee morale. For example, healthcare organizations that invest in apparel programs as opposed to employee-purchased scrubs often find a noticeable improvement in patient satisfaction.  

“As businesses look for new ways to stay competitive, providing employees with a fresh look can be a cost-effective way to appeal to existing and new customers,” added Lerman.  

For more information about NAUMD or the IOY Awards, visit www.naumd.com or call 212.736.3010.  

ABOUT the NAUMD
The North American Association of Uniform Manufacturers & Distributors (NAUMD) has served as the voice of the Uniform Industry since 1933, and is a trade association representing the interests and needs of its 450+ members, who manufacture, design, produce, and or sell uniforms and uniform accessories or who provide products and or services to the uniform industry. NAUMD represents the interests of the industry to the public, appropriate federal, state, and local governmental agencies, and to the consumer and trade news media. The Association provides services to member firms collectively for the betterment of all member companies and the industry at large. NAUMD also provides the means for the education and interchange of ideas between our members and facilitates communications through several publications and services.

For further information on all NAUMD programs, services and issues please visit the Association’s website at www.naumd.com.